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EAS 2010 in Rom - Konferenzprogramm
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stilbruch 		nach oben
Leiter Dirk Lather
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From Ancient Rome to Modern Attractions, The EAS 2010 Seminar
Programme Has it All.


Brussels (Belgium), April 2010 - The Euro Attractions Show 2010 (EAS) is the largest
conference and trade show for the attractions and leisure industry in Europe, offering attendees
a wide array of seminar topics while providing them the opportunity to network with leisure
professionals and learn from attractions industry experts. Attendees will take a look and explore
the future of consumer trends, leisure developments, digital communication, financial measures,
industry safety, and environmental technologies.

EAS will offer the following seminar programme 3-8 October 2010 in Rome:


Institute for Attractions Managers (3-5 October 2010):
Fee: IAAPA Members €474, including VAT, Non members €674, (including VAT and badge to
EAS 2010)
Location: ANESV Offices, Via di Villa Patrizi 10, 00161 Roma, Italy
The 2 ½ day programme offers attendees a crash course in attractions management and is
aimed at industry professionals with at least 3 years experience and who have the potential and
commitment to be on a senior management team, specifically: department heads, directors, and
managers who industry owners would like to promote – or move throughout their business.
It is also an excellent programme for managers entering the attractions industry laterally from
other businesses and provides a solid grounding in how a busy attractions operations functions
and the key drivers and success metrics that managers need to be aware of.

EAS Conference Programme Complimentary To All Registered EAS 2010 Attendees
Wednesday 6 October 2010
12.30-16.30, Fiera Roma
Marketing: Attractions in the Digital Age
The marketing landscape has changed dramatically in the last few years with the advent of
social media tools like Twitter, LinkedIn, YouTube and Facebook. Guests now have an
interactive medium to talk to each other about their experience in your attraction: both the good
and the not so good. But these are also powerful marketing tools for the clever marketer
allowing you to reach out to and make connections with discreet audiences.


Wednesday 6 October 2010
17.00-18.15, Fiera Roma
European Theme Park Legends

Four legends of the European attraction industry, Ton van de Ven (Efteling), Karl-Heinz Mordelt
(Heimo), Alberto Zamperla (Zamperla), and Gottlieb Löffelhardt (Phantasialand and
Mirabilandia) tell their story, debate the present, and look to the future of the attractions
business.

Thursday 7 October 2010
9.30 – 11.00, Fiera Roma
The IAAPA Europe Waterpark Forum

For the first time at EAS we present the IAAPA Europe Waterpark Forum. Join moderator Ulla
Harrison, speakers Luciano Pareschi, Aqualandia, Roger Lian, Badelandet, and other invited
speakers for a discussion on the waterpark industry in Europe. The panel will explore the latest
waterpark related projects in Europe, current trends in waterparks design and operation, and the
challenges and opportunities that lie ahead.


Thursday 7 October 2010
10.00 – 13.00 Fiera Roma
IAAPA Europe Safety Forum

For the third time, EAS will bring together safety experts and park operators for the IAAPA
Europe Safety Forum. Our experts will discuss and debate the latest information on ride safety,
ride safety legislation and health issues. The forum will provide an overview of the most recent
European Ride Safety Report (2010) as well as provide a round-up of newest safety legislation
across Europe as it applies to the attractions industry. The forum will also include a stimulating
debate on how the attractions industry can work more closely with health, safety and legislative
authorities to improve safety and operating standards.

Thursday 7 October 2010
11.00 – 14.30 Fiera Roma
A Taste of Europe: Food Operations in the Attraction Industry

Get a taste of how innovative attractions manage their food and beverage operations today at
the EAS 2010’s A Taste of Europe series of seminars. We will explore how attractions operators
are succeeding by offering regional foods, how operations can profits by « going green » and
we will debate the pros and cons of outsourcing food operations. And if that is not enough, we
are even planning to serve some fabulous Italian food.


Quelle: Pressemitteilung EAS
weitere Infos auf der EAS Homepage

liebe Grüße,
Dirk
Tatsachen schafft man nicht dadurch aus der Welt, daß man sie ignoriert.
(Aldous Huxley, engl. Schriftsteller und Kritiker, 1894-1963)
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