Neben den Absagen gibt es bestimmt viele Gedanken inwieweit die Pandemie Veränderungen und Herausforderungen für das Schautellergewerbe mit sich bringt.
COVID-19 and the Future of Our Events - A Pandemic Planning Guide
A CarnivalWarehouse.com Exclusive Editorial
By: Ron Weber
Thursday, March 26, 2020
With the pandemic in full swing in the US, we have had many phone calls and conversations with fairs, carnivals and events over the last week or two, trying to figure out what to do and what others are thinking the future may hold. We keep coming back to the notion that we are all in this together. Carnivals, food operators, local businesses, concessionaires, and the general public are all affected by the events we run.
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We wanted to pass along a few suggestions, thoughts, and observations from our team and many in the industry with whom we have spoken. We hope these points can serve as a useful guide when deciding the future of your event.
The COVID-19 outbreak has thrown the country and the world at large for a loop. Mass gatherings have been banned, non-essential businesses have been ordered not to operate in many states, and schools have closed throughout the country for the first time in modern history. Events such as the Houston Livestock Show and Rodeo and the Miami Dade County Fair were but the two largest events to cancel among many others early this season. Coming off a very successful 2019, just about everyone in the industry had an optimistic outlook for 2020; then the pandemic hit.
The most frustrating aspect to this pandemic is the uncertainty. We do not know when the ban on mass gatherings will be lifted or when business will be allowed to open. This makes it very difficult to plan for the future. Carnivals are closed, fairs are canceled, postponed, or on hold, and only a few enterprising food operators are open and selling.
The President has called for a 15 day period to slow the growth of the virus which includes school closings, social distancing, working from home when possible, and not going to bars, clubs, and restaurants. That 15 day period will end on Tuesday, March 31st, and the government will issue new guidelines at that time. The president said on March 24th that he hopes the economy will be able to start coming back by Easter Sunday, April 12.
For events considering cancelling, especially those planned for May, June, and beyond, we urge you to make every effort to delay the decision as long as possible. We are certainly aware of the difficulties and challenges involved in planning events and the financial responsibilities contained therein. However, in the spirit of showmanship, we should make every effort, for our related businesses and communities, to proceed with our events if conditions permit. Waiting a bit, unless there is an undue financial burden doing so, does not have much of a downside.
Why is an event so important?
What's the big deal about canceling for a year, you may ask? There are several important reasons for “going on with the show”, if conditions permit:
We are often the single largest gathering of people in a community and we are a celebration of the community. In a time of stress, coming off a national crisis filled with fear and uncertainty, the annual fair or festival will play an enormous role psychologically, boosting community pride and providing families with a much needed affordable entertainment option close to home. We are part of the fabric of our local communities and a cherished tradition that should not be interrupted, if at all possible.
The fair or event, as we tout in our literature and press kits, has a large economic impact on our local communities, measuring in the tens of thousands or even millions of dollars. It is a boost to local small businesses and a source of advertising and promotion for non-profit and community organizations. After a time when so many businesses will have felt the impact of a shut down and may be struggling to survive, the blow of losing this great local economic engine will be felt especially hard.
Carnivals, vendors, and entertainers need you too. Many vendors and entertainers will also be impacted by the crisis and have been hurt financially. A cancellation can affect routing, adding extra costs and further hurt income for the year. Many won't be able to continue in the business if too many events cancel prematurely.
4-H and FFA programs will be impacted. The kids raising their animals to show at the fair rely on the event as a source of income to proceed with their projects, and with school closings and sports interrupted, many need the outlet in a time of crisis. The public also needs to continue to be educated on food, food products, and how it gets to their tables.
People will desperately want to find reasons to feel normal again and there's nothing more normal than a fair or festival. Now more than ever, we need than kind of continuity in our lives.
We make these arguments because we love the business and know that each event touches so many in the local community. Every event faces financial obligations, “drop dead” dates and financial triggers which necessitate “no or no go” decisions, but we encourage you to work with stakeholders to push that date as far as possible.
A few tips for being able to do so:
Talk with your entertainers and agents, especially those requiring a deposit or no cancellation clause. Let them know of your situation and work with them to add a provision for cancellation at a later date.
For vendors, exhibitors and sponsors, have an open dialogue and let them know where you stand and what the decision making process will be along with timelines. Most, if not all, want the show to go on and will make every effort to work with you.
When working with governmental agencies for permitting and security, have a meeting and discuss the possibilities of pushing deadlines and holding off on contracts, especially those that require deposits. Ask them to be flexible on permitting deadlines due to the crisis so the event can avoid being canceled.
For advertising, most of it is cancellable with a week or so notice, especially with good reason like a public health issue. If the timeline is tight, shift spending from longer commitment media like billboards or print, where you have to make decisions several weeks out, to radio or digital advertising where you can go up immediately and creative/production costs next to nothing.
Discuss your decision making process with your carnival provider. They can often provide valuable advice, support, and most times, they will understand your difficulties and be flexible with their contracts and obligations. They also want the show to go on.
Get the support of the community through traditional media and social media channels. Let them know where you are on proceeding with the event. The coverage will greatly benefit you if the event does go on, building community support and awareness. If the event does have to cancel, the pubic will be fully informed and engaged.
If you have a big financial obligation like a concert or grandstand show that will not be flexible with you, consider stripping down the event without the booking. By waiting, you can buy yourself some more time and once the event is green lighted, there will likely be many options for you to add something if budget allows, as many will be looking for work once the economy gets rolling again. If things don't work out, you may also find not having a big financial obligation actually helps the bottom line.
We sometimes forget how important a fair or festival is to our local community as well as other stakeholders such as vendors, carnivals and local businesses. Our events are a loved and honored tradition in our communities, a source of entertainment and enjoyment stretching back generations. In a year when so many children have lost proms, graduations, sporting events and school milestones, when their parents have weathered hard times like the loss of a job, a business, or other economic hardship, when we have all joined together to sacrifice some of our freedoms for the health and welfare of our nation, the local fair or festival will be an enormous source of hope, joy, and continuity in all of our lives; a tradition we all need to keep going strong.
The corona crisis puts the around 5000 showmen in Germany in existential need. “Most of them had their last use at the Christmas markets. Since then they have had no income,” says Albert Ritter, President of the German Showmen’s Union and President of the European Showmen’s Union, the newspapers of the “Funke Mediengruppe”. “Many of the factories, which have often been family-run for generations, are up to their necks. They fear for their existence.” To save the companies in the crisis, Ritter demands: “We urgently need a deferral of all taxes and fast, unbureaucratic immediate payments and subsidies for the companies.” It is important that the state does not force the entrepreneurs to initially sell the necessary equipment – such as cars or tractors – in order to receive grants or basic security. “We don’t want to retire after the crisis, we want to continue,” says Ritter. “We showmen are the big antidepressant in Germany. We are the last campfire in Germany that all generations have fun with.”
Offener Brief der deutschen Schausteller an Bundesgesundheitsminister Jens Spahn
Sehr geehrter Herr Bundesminister Spahn,
die Corona-Krise hat die 5.000 Schaustellerfamilien in ganz Deutschland ins Mark getroffen.
Mit der Absage sämtlicher Traditionsvolksfeste wurde ihnen der Arbeitsplatz genommen, ihre letzten Einnahmen konnten sie auf den Weihnachtsmärkten im Dezember vergangenen Jahres erzielen.
Die Kassen sind leer, die Existenzen bedroht.
Doch mit Mut und Geduld, jetzt auch mit staatlicher Hilfe, gesellschaftlichem Zusammenhalt und der Aussicht, dass das wirtschaftliche Leben in einigen Wochen sukzessive wieder starten wird, waren wir zuversichtlich.
Diese Zuversicht haben Sie mit Ihrer gestrigen Aussage zunichte gemacht!
Sie stellten der Öffentlichkeit und uns in Aussicht, dass „Partys und Volksfeste“ das Letzte seien, was wieder stattfinden werde, weil hier das Ansteckungsrisiko zu hoch und derartige Veranstaltungen am verzichtbarsten seien.
Diese Einschätzung und das damit leider gleichzeitig mit abgegebene Werturteil weisen wir entschieden und nachdrücklich zurück!
1.
Wir bezweifeln, dass die Ansteckungsgefahr auf einem Volksfest derart hoch ist, dass sie seine dauerhafte Absage rechtfertigt. Den von Ihnen erwähnten Lerneffekt können wir in Bezug auf unsere Volksfeste nicht bestätigen.
Unbestritten kommen auf unseren Volksfesten viele Menschen zusammen, dies jedoch auf sehr großen Plätzen, unter freiem Himmel und damit an frischester Luft.
Längst haben die Schausteller zudem den veranstaltenden Kommunen eine Hygieneoffensive angeboten, die nicht nur eine Verdopplung der Sanitäranlagen beinhaltet, sondern auch den Aufbau von Desinfektionsstationen, die Nutzung von Masken, die Verpflichtung des Personals auf Abstandsregeln, Etiketten usw.
Auch wenn uns die wissenschaftliche Expertise fehlt, gehen wir davon aus, dass dieser Freiluft-Vorteil ein für unsere Branche sprechendes Argument ist und beziehen uns hier auch auf den Leitfaden des RKI, das schon vor dem Shutdown sehr deutlich zwischen Outdoor- und Indoor- Veranstaltungen differenziert hat.
2.
Wir alle lernen gegenwärtig ein Leben des Verzichts kennen.
Gewohntes, Vertrautes und Geliebtes muss hintanstehen, um Zeit zu gewinnen – aus diesem gesellschaftlichen Konsens nehmen wir uns nicht aus!
Dass Sie uns jedoch zu einer Branche degradieren, die langfristig am verzichtbarsten sei, weisen wir mit Entschiedenheit zurück!
Die ca. 5.000 Schaustellerfamilien sorgen anerkanntermaßen für ein soziales Miteinander auf den fast 10.000 Kirmessen, Jahrmärkten, Schützenfesten, Dulten, Kerben usw. in ganz Deutschland.
Sie halten damit die 1.200-jährige Kultur hiesiger Volksfeste aufrecht.
Im Auftrag der großen und kleinen Städte, der Dörfer und Bauernschaften veranstalten sie die vielen traditionellen Feste, die alle Menschen, ungeachtet ihres kulturellen, religiösen oder wirtschaftlichen Hintergrundes willkommen heißen.
Das Bundesverwaltungsgericht hat Volksfesten und Weihnachtsmärkten schon im Jahre 2009 eine soziale und identitätsstiftende Funktion zuerkannt und es spricht eine bittere Sprache, wenn Sie, Herr Bundesgesundheitsminister, unsere Volksfeste vor laufenden Kameras pauschal und vollkommen undifferenziert mit „Partys“ gleichsetzen!
Die gesellschaftliche Funktion der Volksfeste, die sich mehrheitlich an das Familienpublikum wenden, sollte gerade in diesen für uns alle schweren Zeiten nicht unterschätzt werden. Die Menschen sehnen sich nach einer Zeit der Verunsicherung und Isolation danach, wieder einmal unbeschwert fröhlich und zuversichtlich sein zu können. Wie gesagt: An frischer Luft.
3.
Sollten Sie volkswirtschaftliche Motive bei Ihrer groben Fehleinschätzung der Verzichtbarkeit geleitet haben, so dürfen wir darauf hinweisen, dass auf Volksfestplätzen ca. 4,7 Milliarden Euro jährlich umgesetzt werden.
Sie bedeuten nicht nur ein erhebliches Steueraufkommen von ca. 1,6 Mrd. Euro, sondern auch wichtige Einnahmen für die Vielzahl der Kommunen, Vereine, Freiwilligen Feuerwehren, Schützengilden u.v.a.
Hinzuzurechnen sind die monetären Effekte für die Dienstleister und Zulieferer der Schaustellerbetriebe (ca. 1,2 Mrd. Euro!), für den Handel und Tourismus, für die stehende Gastronomie und die Dienstleistung vor Ort zur Zeit der Volksfeste.
Was für das Münchner Oktoberfest im Großen gilt, gilt für die Vielzahl der lokalen und regionalen Feste im Kleinen.
Sehr geehrter Herr Bundesgesundheitsminister, Ihre Abqualifizierung unserer Volksfeste und damit auch unserer Arbeitsplätze ist uns unverständlich, sie verletzt und empört uns zutiefst!
Wenn Sie, beziehungsweise gar die gesamte Bundesregierung, diese Einschätzung aufrechterhalten, bitten wir Sie, sich zu vergegenwärtigen, dass eine langfristige Absage sämtlicher Volksfestveranstaltungen nicht nur das wirtschaftliche Aus dieser Familienbetriebe bedeuten wird.
Diese Unternehmen sind die Träger der deutschen Volksfest- und Weihnachtsmarktkultur!
Ihr Ende würde auch das Ende unserer geliebten Volksfeste bedeuten, so wie wir sie bis zum Herbst 2019 kannten.
Sollten Sie bei Ihrer (Fehl-)Einschätzung bleiben, aber diese Folgen vermeiden wollen, so muss die konsequente Fortsetzung Ihres Gedankens sein, dass Sie für die dann am ärgsten betroffene Branche Deutschlands einen Rettungsschirm spannen, der uns und den mit uns verbundenen 55.000 Arbeitskräften ein Überleben bis ins Jahr 2021 ermöglicht!
Wir bitten Sie, erst unsere Zeilen und dann Ihre Haltung zu überdenken – und sind immer zum Gespräch bereit!
Albert Ritter Frank Hakelberg
Präsident Rechtsanwalt
Hauptgeschäftsführer
Hull Fair 2020 could be in doubt as showmen lose millions of pounds due to pandemic
Hull Fair 2020 is due to take place in October but showmen say it may not go ahead if the public safety can't be guaranteed
The fate of Hull Fair for 2020 still hangs in the balance due to the coronavirus outbreak despite being several months away.
The showmen’s calendar has already been decimated with some of the largest events being cancelled, including the Links Market in Kirkcaldy - one of the world’s longest fairs – and The Hoppings in Newcastle.
But the Yorkshire branch of the Showmen’s Guild hopes the huge event in Hull, which takes place at the start of October at Walton Street car park, will survive.
Chairman Garry Leach admits there is a mix of optimism and concern about Hull Fair going ahead.
“Every showman in the country is out of business at the moment,” he said.
“We are all self-employed.
“Most of our members have had no income since Christmas. Had it happened just after the season had finished it might have been OK but we were just getting into the new season.
“At the moment we are still planning for Hull Fair which is not until October so God willing.”
Mr Leach believes Hull Fair is better placed than many other events due to the meticulous planning that takes place well in advance.
“We have just had a two-day video conference with the showmen’s guild chairmen across the country,” he said.
“The advantage for Hull Fair is that there is a lot of forward planning so we can hold off on making a decision later than we may need to for other events.
“But we will need resources, such as police and ambulance staff, to make the event safe. So even if the current measures are lifted, we need to make sure the emergency services are available.
“It is still a few months away but we don’t want to count our chickens. Safety of the public will always come first.
“While some operators are struggling and may not be around by the time October comes, a large number are already planning for Hull Fair even though no condition can be made yet.”
Hull Fair has been a cornerstone of the Hull calendar and has taken place every year without fail since the end of the Second World War.
During the war, showmen were called to the frontline and the grounds were requisitioned for military purposes.
Follow the latest on the coronavirus outbreak here
“If we did have to cancel Hull Fair it would almost be unprecedented,” Mr Leach said.
“I don’t think a final decision will be made for a couple of months yet. It will probably be June or July and whatever happens we will just have to deal with it.
“We have interesting plans for this Hull Fair. We hope finally to open on a Sunday which would be for families and maybe children with autism so it would be quieter.
“But public safety obviously comes first. We cannot go ahead unless it is all 100 per cent safe.”
As with any other industries and communities, the showmen are facing incredibly tough times.
“We are watching the news every day and just hoping for the best,” Mr Leach said.
“We all have to pay for our bills and food.
“But we have elderly members who need protecting like anyone else in society. But we will come through it. Showmen have always been very resilient.
“That said, unfortunately there will be some who may not survive which would be a real shame.
“But our current focus is to protect those on our association who are the most vulnerable.”
“We still have to pay for things even when we are not operating,” Mr Leach explained.
“The equipment still has to be tested which can be several hundred pounds for each ride."
“Our members also still have to pay millions in public liability insurance.
“But we will all pull together. If Hull Fair goes ahead there will be no one happier than us but we will not put anyone’s health at risk.
“I have a brand new mini ferris wheel which I have only just bought. But it is just sat there doing nothing. At the moment it is totally worthless. I am watching my money disappear.”
Wegen Corona auf die Kirmes verzichten? Vielleicht nicht. Im niederländischen Apeldoorn proben Schausteller, wie Karussells und Buden in Seuchenzeiten funktionieren könnten. Ein heikles Unterfangen.
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