Chinas boomende Freizeitparksituation

beleuchtet ein Artikel auf Asia Times online

Zitat China Business Aug 1, 2006

Investors ride China's theme park craze

BEIJING - It seems simple enough. As their wallets start to bulge more and more, the 1.3 billion Chinese need a place to go for entertainment. That goes some way to explaining the current investment craze in themed amusement parks across China.

A new wave of investment in China's theme parks is on the way, as the following five years are expected to be rosy for China's amusement parks and attractions industry, according to the International Association of Amusement Parks and Attractions (IAAPA).

There are now at least 2,000 theme parks in China, although the industry only started about 20 years ago. Most were joint ventures between the government and private sector and were built up in economically developed regions such as Beijing, Tianjin, the Yangtze River Delta and the Pearl River Delta.

Domestic investors are planning a number of new parks in the country. For example, the historic town of Zhouzhuang on the outskirts of Shanghai is planning a US$40 million park with 5,000 years of Chinese culture as its theme. Construction is scheduled to begin at the end of 2006 and is expected to take at least one year.

Meanwhile, the central government has mapped out a plan to spend heavily in the Shenzhen area to improve the existing parks so they complement nearby Hong Kong Disneyland. The government hopes to market the region as a destination called the "Golden Coast", which would feature hotels and activities to keep visitors entertained for several days.

Foreign investors are also vying to inject billions of dollars into building up new theme parks across the country.

A joint venture between Shenzhen Sanguo (Three Kingdoms) Culture City Industrial Development and Canada-based Bedford International Financial Group is planning a $3 billion park called China Today on Shenzhen's eastern shore, to be based on the legend of the third-century Three Kingdoms. The park is expected to open in 2010.

US-based Walt Disney Co is negotiating with Shanghai's municipal government to build a theme park in the city's Nanhui district, to open in 2010, coinciding with the city's World Expo 2010. Shanghai's Jinjiang Park is also in talks with US company Triple Five about a project to expand and reinvent the park, according to IAAPA officials.

At the opening of the IAAPA Asian Expo 2006 held in Shanghai recently, IAAPA president and chief executive officer Charlie Bray said the "explosive" development of China's theme parks has seen the country emerge as a driver for the Asia-Pacific region, which is set to enjoy the fastest growth of this industry in the coming five to 10 years.

"The Asia-Pacific is clearly an emerging market for the amusement park and attractions industry," he said. "I think the future growth of the region will largely depend on China and India."
According to a PricewaterhouseCoopers report, "Global Entertainment and Media Outlook", revenue generated from theme parks in China is expected to grow 7.1% annually to reach $1.8 billion in 2010, up from $1.3 billion last year.

The performance in Hong Kong is even better, with the opening of Hong Kong Disneyland in 2005 and the redevelopment of its Ocean Park. It expects an annual growth of 21.8% to reach $362 million in 2010 from $135 million in 2005.

Meanwhile, the Asia-Pacific region is expected to generate an average annual revenue growth of 5.9% to reach a total income of $8.2 billion by 2010.

The number of visitors to theme parks in Asia is expected to hit 278 million in 2010, up 18.8% from 234 million last year.

However, the report also pointed out that investments in many theme parks in China are not successful. The poor performance of these parks was attributed to a lack of major reinvestments.

China's amusement parks and attractions industry is already plagued by repetitive investments from local governments, said Liu Jingwang, deputy executive president of the China Association of Amusement Parks and Attractions.

"If you go to any medium-sized and large-sized cities, you will find a theme park that is built up or under construction. I am kind of worried, what do we do with so many amusement parks?"

Local governments should therefore carefully evaluate the market and control the scale of investment to avoid huge losses incurred by insufficient demand, he said.

atimes.com HH01Cb01.html


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